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Here is the MCQs guide for the topic of Marketing. you will find various types of questions along with there answers in this
Q. Marketers often use the term ___________ to cover various groupings of customers.
A.
People
B.
Buying power
C.
Demographic segment
D.
Market


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Q. In __________more customers would like to buy the product than can be satisfied.
A.
latent demand
B.
irregular demand
C.
overfull demand
D.
excessive


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Q. In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
A.
Future Product
B.
Expected Product
C.
Latent Product
D.
Existing Product


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Q. A Marketer is someone seeking a response from another party, called the __________.
A.
Customer
B.
Fund raiser, contributor
C.
Voter
D.
Prospect


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Q. Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
A.
we sell quality
B.
we challenge competitors
C.
we sell hope
D.
we implement ads


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Q. Information can be produced and marketed as a ___________?
A.
Product
B.
Show
C.
Reality
D.
Service


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Q. __________ goods constitute the bulk of most countries’ production and marketing efforts.
A.
Durable
B.
Impulse
C.
Physical
D.
Service e. Event


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Q. A transaction involves ____________?
A.
at least two parties
B.
each party is capable of communication and delivery
C.
each party is free to accept or reject the exchange offer
D.
all of the above


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Q. Good marketing is no accident, but a result of careful planning and __________?
A.
Execution
B.
Strategies
C.
Tactics
D.
Research


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Q. Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.
A.
Selling side
B.
Formulated side
C.
Management side
D.
Forecasting side


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