mcqs bucket

  • Marketing Mcqs Questions | MCQs Bucket Largest Mcqs Website

    mcqsbucket

      Best guide for exams of all nature, Competitive exams and Interviews
Here is the MCQs guide for the topic of Marketing. you will find various types of questions along with there answers in this
Q. The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
A.
Product
B.
Marketing
C.
Production
D.
Selling


Show Answer
Q. The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
A.
Marketing concept
B.
Selling concept
C.
Production concept
D.
Product concept


Show Answer
Q. Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
A.
Better prices
B.
Well-established brand names
C.
One-on-one communications
D.
direct selling capability


Show Answer
Q. In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
A.
Customer value
B.
Customer delight
C.
total service solution
D.
intangible benefit(s)


Show Answer
Q. Customers are showing greater price sensitivity in their search for ___________.
A.
The right product
B.
The right service
C.
The right store
D.
Value


Show Answer
Q. Many countries have ________ industries to create greater competition and growth opportunities.
A.
open-market
B.
deregulated
C.
regulated
D.
scientifically segmented


Show Answer
Q. The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
A.
Age of Globalization
B.
Industrial Age
C.
Information Age
D.
Production Age


Show Answer
Q. In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
A.
Vertical Integration
B.
Horizontal Integration
C.
beta Market
D.
Meta Market


Show Answer
Q. Global marketers must decide ___________.
A.
Which countries to enter
B.
How to adapt their product and service features to each country
C.
How to price their products in different countries
D.
All of the above


Show Answer
Q. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A.
Business markets
B.
Global markets
C.
Consumer markets
D.
Nonprofit and governmental markets


Show Answer