mcqs bucket

  • Marketing Mcqs Questions | MCQs Bucket Largest Mcqs Website

    mcqsbucket

      Best guide for exams of all nature, Competitive exams and Interviews
Here is the MCQs guide for the topic of Marketing. you will find various types of questions along with there answers in this
Q. Marketing management is ____________?
A.
Managing the marketing process
B.
Monitoring the profitability of the companies products and services
C.
Developing marketing strategies to move the company forward
D.
The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,


Show Answer
Q. In the course of converting to a marketing orientation, a company faces three hurdles _______
A.
Organized resistance, slow learning, and fast forgetting
B.
Management, customer reaction, competitive response
C.
Decreased profits, increased R&D, additional distribution
D.
Forecasted demand, increased sales expense, increased inventory costs


Show Answer
Q. Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
A.
Total market orientation
B.
External focus
C.
Customer focus
D.
Competitive, customer focus


Show Answer
Q. Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
A.
Cross-functional team orientation
B.
Collaboration model
C.
Customer orientation
D.
Management-driven organization


Show Answer
Q. Rising promotion costs and shrinking profit margins are the result of ___________.
A.
Changing technology
B.
Globalization
C.
Deregulation
D.
Heightened competition


Show Answer
Q. Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
A.
Cross-functional team orientation
B.
Collaboration model
C.
Customer orientation
D.
Management-driven organization


Show Answer
Q. Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
A.
Total market orientation
B.
External focus
C.
Customer focus
D.
Competitive, customer focus


Show Answer
Q. In the course of converting to a marketing orientation, a company faces three hurdles _______.
A.
Organized resistance, slow learning, and fast forgetting
B.
Management, customer reaction, competitive response
C.
Decreased profits, increased R&D, additional distribution
D.
Forecasted demand, increased sales expense, increased inventory costs


Show Answer
Q. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A.
Reactive market orientation
B.
Proactive marketing orientation
C.
Impulsive market orientation
D.
Total market orientation


Show Answer
Q. The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
A.
Production Concept
B.
Selling Concept
C.
Buying Concept
D.
Marketing Concept


Show Answer