| Q. |
In the course of converting to a marketing orientation, a company faces three hurdles _______
A.
Organized resistance, slow learning, and fast forgetting
B.
Management, customer reaction, competitive response
C.
Decreased profits, increased R&D, additional distribution
D.
Forecasted demand, increased sales expense, increased inventory costs
Answer :
Organized resistance, slow learning, and fast forgetting
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| Q. |
Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
A.
Total market orientation
D.
Competitive, customer focus
Answer :
Total market orientation
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| Q. |
Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
A.
Cross-functional team orientation
D.
Management-driven organization
Answer :
Customer orientation
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| Q. |
Rising promotion costs and shrinking profit margins are the result of ___________.
D.
Heightened competition
Answer :
Heightened competition
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|
| Q. |
Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
A.
Cross-functional team orientation
D.
Management-driven organization
Answer :
Customer orientation
Show Answer
|
| Q. |
Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
A.
Total market orientation
D.
Competitive, customer focus
Answer :
Total market orientation
Show Answer
|
| Q. |
In the course of converting to a marketing orientation, a company faces three hurdles _______.
A.
Organized resistance, slow learning, and fast forgetting
B.
Management, customer reaction, competitive response
C.
Decreased profits, increased R&D, additional distribution
D.
Forecasted demand, increased sales expense, increased inventory costs
Answer :
Organized resistance, slow learning, and fast forgetting
Show Answer
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| Q. |
Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A.
Reactive market orientation
B.
Proactive marketing orientation
C.
Impulsive market orientation
D.
Total market orientation
Answer :
Reactive market orientation
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| Q. |
The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
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| Q. |
The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
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