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Here is the MCQs guide for the topic of Marketing. you will find various types of questions along with there answers in this
Q. The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
A.
Production Concept
B.
Selling Concept
C.
Marketing Concept
D.
Buying Concept


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Q. The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
A.
Product
B.
Marketing
C.
Production
D.
Selling


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Q. Rising promotion costs and shrinking profit margins are the result of ___________.
A.
Changing technology
B.
Globalization
C.
Heightened competition
D.
Deregulation


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Q. Customers are showing greater price sensitivity in their search for ___________.
A.
The right product
B.
The right service
C.
The right store
D.
Value


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Q. Many countries have ________ industries to create greater competition and growth opportunities.
A.
open-market
B.
deregulated
C.
regulated
D.
scientifically segmented


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Q. Global marketers must decide ___________.
A.
Which countries to enter
B.
How to adapt their product and service features to each country
C.
How to price their products in different countries
D.
All of the above


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Q. In __________more customers would like to buy the product than can be satisfied.
A.
latent demand
B.
irregular demand
C.
overfull demand
D.
excessive


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Q. A Marketer is someone seeking a response from another party, called the __________.
A.
Customer
B.
Fund raiser, contributor
C.
Voter
D.
Prospect


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Q. Information can be produced and marketed as a ___________?
A.
Product
B.
Show
C.
Reality
D.
Service


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Q. A transaction involves ____________?
A.
at least two parties
B.
each party is capable of communication and delivery
C.
each party is free to accept or reject the exchange offer
D.
all of the above


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