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  • Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful. | MCQs Bucket

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Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

Q. Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
A.
Total market orientation
B.
External focus
C.
Customer focus
D.
Competitive, customer focus

Answer : Total market orientation